The Bonding Experience started as a webinar series in 2020 to help spread awareness surrounding the challenges during the perinatal period. Discussion for entrepreneur mothers and how they balance life, work, families, and the realities of their experiences. This series was largely influenced by Founding Executive Director Shardae Herriford shortly after establishing The Baby Bond: Birth & Beyond.
Shardae’s work as a Perinatal Wellness Specialist in Detroit, MI, where she connected with mothers in the community and clinical settings who shared her struggles with navigating " the not so glamourous" side of being pregnant. The importance of advocacy during this empathetic time begins with a person's mental, emotional, physical, and overall well-being.